Poovundo

A seasonal flower-ordering platform engineered to transition a complex, offline marketplace into a lightweight digital flow for Onam pookalam committees. Designed the full UI/UX system and architected the initial end-to-end frontend, focusing on a minimal operational footprint and a highly responsive checkout experience.

Designed a custom commerce workflow capable of handling dynamic pricing shifts based on live daily wholesale market rates, shifting the traditional chaotic morning market run into a seamless, time-slotted online delivery system. Streamlined the entire purchasing funnel by weight, ensuring maximum clarity and responsive performance across mobile and desktop viewports under heavy seasonal traffic peaks.

Worked with the founder to shape the customer journey, simplify the ordering flow, and translate the product requirements into a focused web experience.

The website acts as a structured digital order-intake layer while the operational workflow remains connected to WhatsApp and human confirmation.

No significant trade-offs called out for this project.

Delivered a production-ready MVP from design tokens to full deployment within a tight seasonal timeline, providing a frictionless checkout loop that eliminated operational friction for regional buyers.

Motion wasn't a deliberate focus for this project.

• Good product experiences do not always require complex systems.
• The interface should reflect the actual business workflow.
• Clear decisions and focused flows can remove friction from traditionally offline processes.